ROY AL LIFE SA VING: SA VING LIVES WITH A SUPERIOR CUSTOMER SERVICE OFFERING Allan Godfrey, GENERAL MANAGER OF MARKETING AND FUNDRAISING, ROYAL LIFE SAVING SOCIETY, WESTERN AUSTRALIA 1 BUSINESS CHALLENGE The Royal Life Saving Society, Western Australia (RLS), was founded in 1909. Its main focus is to bring lifesaving awareness and skills to communities throughout Western Australia. It operates out of an office in Perth that supports two rural call centres, and provides first aid training to as many as 40,000 people every year. At its core, RLS is a charity and funds its initiatives through a combination of government grants, private sector sponsorship, social enterprises and community support. When the Western Australian State Government introduced the New Enterpri

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