ACTIVE Energizes Event Participation and Revenue with APIs More partners, traffic, monetization, security, efficiency CHALLENGE ACTIVE helps organizers transform and grow their businesses. The company hosts the world’s largest directory of sports and recreational activities, facilities, venues, and classes—and collects all participant and event data so thousands of organizers can manage data and payments seamlessly and effectively. “Our goal is to help transform and grow event organizations everywhere,” says Kristin Carroll, vice president of corporate and consumer marketing. “We had an API. We just didn’t have the knowledge or resources to implement it to its full potential from development to monetization,” explains Ms. Carroll. The company was looking for ways to broadly share

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