Room & Board partnered with ObservePoint and BL.INK to streamline campaign link management and improve marketing efficiency. By integrating ObservePoint’s web governance data with BL.INK’s link performance metrics, they created an actionable dashboard that identified broken tags, redirects, load times, and missing content. This allowed marketers to quickly address issues, optimize campaign performance, and improve analytics accuracy. The solution resulted in a 99% reduction in broken ad links, preventing $1.64M in wasted ad spend and saving 622 hours annually on link validation. The integration provided clear insights, enhancing marketing efficiency and ROI.

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