Enterprise companies rely on accurate data for decision-making, but website tracking methods often break. To ensure data accuracy, analytics teams should automate audits across all website elements. Additionally, unexpected technology and UX issues can waste ad spend and harm customer experiences, making it essential to automate testing of key customer journeys with real-time alerts for issues. Privacy compliance is equally challenging as laws evolve, but ObservePoint helps by ensuring tags, cookies, and tech stacks function correctly, reducing the risk of privacy violations.

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