henman 1 Case study: Lawn Tennis Association Date: June 2010 henman 2 Campaign: AEGON Text & Win competition Tournaments: AEGON Championships, AEGON Classic, AEGON International Date: June 2010 Key Objectives • Acquisition of mobile numbers to market and build British Tennis membership • Mobile competition for fans at each tournament to win tickets for the Barclays ATP Masters Finals 2010 at the O2 • Brand exposure for the Lead Partner AEGON • Engage with and encourage audience participation through mobile interaction for future mobile initiatives Deliverables • Set up of SMS campaign with UK short code and Key Word: TENNIS • Our platform receives the inbound messages and collates them in a ‘community’ • Management and integration with UK Tier

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