Rockmetalshop.pl, a Polish store specializing in rock and metal music merchandise, boosted its sales through SALESmanago's marketing automation. With omnichannel communication (email, Web Push, website messages), the store delivered personalized offers, enhancing customer engagement and brand loyalty. Automated campaigns, including cart recovery, post-purchase actions, and dynamic retargeting, were driven by intelligent product recommendations. As a result, the store saw a 2,613% higher open rate for segmented emails, a 3,313% higher click rate, and 64% of last-click transactions were driven by campaigns aligned with user activity. Future plans include launching a loyalty program and a Customer Preference Center.

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