1 CONFIDENTIAL DOCUMENT CONFIDENTIAL & RESTRICTED Riverton Hotel Find out how Amadeus helped this Nordic design hotel a ?ract repeat direct booking business through special promo?ons targeted at a speci fic guest segment using unique Amadeus Audience Builder tools. © Amadeus IT Group and its a ffiliates and subsidiaries2 CONFIDENTIAL DOCUMENT CONFIDENTIAL & RESTRICTED The Challenge _ How do you target high-potential guests with more enticing offers to boost bookings and revenue during COVID recovery? Riverton Hotel, a 200+ room waterfront Nordic hotel, was looking to support their COVID recovery strategies by targeting customers who had previously stayed at the hotel and had high potential for return bookings. What they needed was a way to recognize previous guests while they were

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