Riteway and BeaconUnited Buy into Analytics Success with Spotfire Differentiation, growth, and customer success CHALLENGE “Our team is tasked with delivering insights to our sales team that provide them with a better understanding of trends and opportunities at particular grocery retailers,” says Elisa Westlund, director of Insights, Analytics, and Marketing. “We try to find opportunities that will have the greatest sales impact for clients and grocers. “Data growth created a real challenge as we passed Excel’s capabilities. We receive both Nielsen and scanned point-of-sale data from retailers, and much of the data is not usable in its raw state; it needs data wrangling. Multiple divisions were doing the same tasks. Analysts were 80% data wranglers and 20% data analysts. We needed t

Join for free to read