Ignite Hires Spotfire to Find Revenue Opportunities, Efficiencies Fact-based decision-making, cost savings, opportunity discovery
Ignite Hires Spotfire to Find Revenue Opportunities, Efficiencies Fact-based decision-making, cost savings, opportunity discovery
2 PagesIgnite Hires Spotfire to Find Revenue Opportunities, Efficiencies Fact-based decision-making, cost savings, opportunity discovery CHALLENGE As President Sean Paley explains, “Our products generate a lot of data, and we wanted a tool that would visualize that data and help us understand who is using our products and why, the most effective marketing channels, and the impact our products were having. We needed analytics that would help us understand the cost of building our products.” Says Director of Operations Eleanor Vajzovic, “Data wasn’t the first thing we thought of as we were building products, and what we realized was that we weren’t basing decisions on facts, but on emotions and gut instincts. We weren’t making the right decisions.” “We needed to satisfy three use cases,” s
