Case study: Rift Labs Lighting up the scene When your passion project becomes your full time job, how do you create time to keep developing the product while managing all the other responsibilities of running a business? Unsatisfied with the state of photo and video lighting equipment, Morten Hjerde, an engineer and amateur photographer and Marianne Braathen-Hals, a former senior CRM advisor, teamed up to disrupt traditional lighting tools. When their small project turned into a Kickstarter campaign and received double its funding goal, Rift Labs was born. Before long, Rift Labs’ popular KICK lights became widely adopted by amateur photographers and videographers, as well as by industry professionals. KICK lights were a prime example of the kind of crowdsourced success story ever

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