CLIENT PROJECT CHALLENGE SOLUTION RESULTS 1 RHODE ISLAND QUALITY INSTITUTE Rhode Island Quality Institute, Providence, RI RIQI is a center of collaborative innovation that advances health and healthcare transformation. Drive awareness of and engagement with CurrentCare—Rhode Island’s statewide health information exchange—among medical providers and individual consumers. Re-craft messaging and develop creative to connect and engage with key audiences. Following research, discovery and the development of a messaging matrix, we created and launched an education and information campaign to drive traffic to the CurrentCare program website. The campaign reenergized and expanded provider participation, created new awareness and engagement opportunities with third party stakehol

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