CLIENT PROJECT CHALLENGE SOLUTION RESULTS 1 BRADWOOD LANDING Bradwood Landing, Astoria, Oregon A project of NorthernStar Natural Gas The Salmon Enhancement Initiative – one of the largest private company investments in salmon restoration the northwest has ever seen: $59 million – whose goal is to create a legacy of sustainability for our environment, economy and community. To create unmistakable awareness for the benefits of the Salmon Enhancement Initiative to the lower Columbia River, by building the image and credibility of the initiative and the company behind it. We branded the initiative and developed a direct mail campaign to key local, regional and statewide government officials and environmentalists, soliciting their support for the initiative. The high-impact item

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