CLIENT PROJECT CHALLENGE SOLUTION RESULTS 1 BRIGHTSOURCE ENERGY BrightSource Energy Oakland, CA To brand the company’s comprehensive, broad-spectrum environmental initiative To believably reconcile two competing thoughts, i.e., energy exploration and environmental commitment. BrightSource’s all-encompassing approach has developed comprehensive best practices and methods to positively address site selection, low-impact design, water usage, air quality and species protection. Our job was to ensure that the company received appropriate credit for setting the environmental bar by which all competing projects would be judged. SustainOne. The branding, naming and tagline-ing – “Respect. Protect. Preserve.” – let all interested parties know that BrightSource was serious about adva

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