Case Study

NANTUCKET ISLAND CHAMBER OF COMMERCE

NANTUCKET ISLAND CHAMBER OF COMMERCE

CLIENT PROJECT CHALLENGE SOLUTION RESULTS 1 NANTUCKET ISLAND CHAMBER OF COMMERCE Nantucket Island Chamber of Commerce Nantucket, MA Litos was contracted to optimize the look, feel and performance of Nantucket’s annual tourism guide, the island’s single biggest source of vacation inquiries and advertising revenue. To promote the island’s attributes more effectively while making the guide itself more user-friendly. Litos reorganized the guide, typically 250+pages, by firming up its advertising standards and making the guide as a whole more attractive. Building a friendlier book resulted in increased participation by advertisers year over year. Working on a two-year contractual basis, Litos has been under contract with Nantucket since 2003. CASE STUDY Good Thinking LITOSSC.C

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