Revolution Messaging used Mixpanel to discover campaign insights for Bernie 2016 THE GOALS It was late April of 2015 when junior United States Senator from Vermont, Bernie Sanders, called Revolution Messaging, the digital services agency for progressive campaigns. In two short days, Bernie was going to announce that he was running for President of the United States, and he wanted Revolution Messaging to run his entire digital presence. Leading a digital presidential campaign required connecting an ecosystem of web and mobile platforms, online stores, fundraising mechanisms, and disparate communication channels in order to inspire a political groundswell. Very quickly, Revolution Messaging needed to configure a data-driven way to follow each visitor’s journey through mult

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