HOW MIXPANEL INSPIRED A NEW B2B TOOL IN TICKETMASTER ONE ? OVERVIEW Ticketmaster, the world’s leading 5cke5ng company and top ten e-commerce site, delivers 480 million 5ckets to fans in 28 countries. To service its porAolio of venues, ar5sts, and promoters, the entertainment plaAorm built Ticketmaster ONE, a suite of B2B products. This plaAorm allows clients to manage events, create and execute effec5ve marke5ng, and view sales and aIendance repor5ng. One of Ticketmaster ONE’s B2B applica5ons is FanBuilder, a tool that finds, targets, and converts more customers. FanBuilder gives clients segmented data that provides valuable insights into what makes for an effec5ve digital marke5ng campaign. Christopher Vezzuto, Senior SoPware Engineer at Ticketmaster, leads the da

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