EasyPark drives up conversions with Mixpanel, helping users discover and book parking THE GOALS For anyone familiar with the frustrating process of finding parking in a busy city, EasyPark may be the answer. This mobile app helps its users discover and book convenient and safe parking in cities throughout Europe and Australia. EasyPark needed to be as quick and snappy as possible, and the product, engineering, marketing and growth teams knew the success of their app was conditional. “This is especially true during the winter season in the Nordics,” said Meghan Semancik, Growth Consultant at EasyPark. But no matter the weather, traffic, or conditions, the app had to deliver on its namesake – to make parking easy. The company needed to optimize not only their onboarding

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