How The Bernie Sanders For President Campaign Used Care2 Petitions To Connect With, Engage And Activate Supporters
How The Bernie Sanders For President Campaign Used Care2 Petitions To Connect With, Engage And Activate Supporters
4 Pages55,000 new donors $6,000,000 in donations 16% supporter to donor conversion rate key results: HOW THE BERNIE SANDERS FOR PRESIDENT CAMPAIGN USED CARE2 PETITIONS TO CONNECT WITH, ENGAGE AND ACTIVATE SUPPORTERS“The supporters we recruited from Care2 were incredibly responsive and engaged, and they donated at astonishing rates. Progressive candidates and organizations, here's your secret weapon online. ” Kenneth Pennington, Digital Director, Bernie 2016“Care2 was able to connect us to their progressive audience in a meaningful and authentic way, delivering engaged supporters who were ready to take action. ” THE RESULTS: By July 2016, the Bernie Sanders campaign saw a staggering 1,125% return on their investment with Care2. Of the 350,000 newly acquired supporters, 16% of them
