Revenue Surges on Muziker’s Online Store! Muziker is the largest multi-channel retailer of musical Instruments in Central and Eastern Europe. Their online store caters to 26 European markets, and the e-commerce presence is supported by a sizeable network of retail stores spread throughout the the main cities of Czech Republic and Slovakia. The problem With such a diverse, international customer base, Muziker’s top challenge was to find a way to manage effective communication with their customers across a multitude of countries. Determining a new seamless method for emailing was paramount as it was a severe pain point to prepare 17 different newsletters each time a new campaign was to be sent out and follow-ups with clients weren’t performing as desired. Company: Muziker, a.s

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