Michal Novovesky Even early stage companies with smaller amounts of data can make data-driven decisions that deliver incredible value if they choose the right approach. In this case, the client's courage to try completely new call to actions on the web led to a significant increase in revenue. Our data experts first identified a major pain point — the customer journeys were smooth up until the point of the actual purchase. In other words, visitors of DFX could find what they were looking for rather easily, but too many of them dropped out of the conversion funnel right before purchasing a product. Having consulted the client, we agreed on a hypothesis to work with: if we give the visitors who show repeated interest in a product a gentle nudge to finish the purchase before they chu

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