Case Study: Revenue Rises With Facebook Retargeting -Marketing 360® A Marketing 360® social media marketing client saw their online sales soar with the clever use of retargeting tactics. Here’s the breakdown. What does it take to sell on Facebook? A lot of businesses are asking that question. The answer is not always clear. We know that Facebook is excellent for exposing a brand to targeted audiences. The targeting options and reach are truly impressive. You can even measure the impression the ads are making on people with ad recall lift metrics. So you can reach targeted audiences and discover if they remember seeing your ads (and recall your brand). That’s good stuff. But it’s not pay-dirt for eCommerce sites. If the metric you care about is website purchase ROAS (return on ad spe

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