Case Study: Retargeting Drives Strong Ecommerce Conversion Rates - Marketing 360® Retargeting is an important tactic for eCommerce websites. This case study shows how retargeting can boost overall sales and win the highest conversion rates. There is one hurdle in online sales every business must overcome: hesitation. Shoppers hesitate for many reasons. They want to continue to check around. They’re not sure if they want to spend the money or if the product is quite right. But mostly, they get distracted. The internet is the most distracting place on Earth. Social media, the news, search for anything anytime...people randomly surf, often leaving important tasks behind. Retargeting is a reminder for them to do the right thing and complete their task. Gee, my anniversary is coming up

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