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InstaEDU: 20x Drop in Facebook Retargeting CPA

InstaEDU: 20x Drop in Facebook Retargeting CPA

Perfect Audience
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InstaEDU is an online tutoring platform where students in need can instantly connect with thousands of tutors from top colleges. www.instaedu.com InstaEDU was looking to attract more students who needed academic help. Facebook retargeting was a natural ?t, but the ?rst FB platform Laura worked with was clunky and she wasn’t able to quickly create targeted campaigns. Laura realized students were getting ad fatigue and wasn’t comfortable wi

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