Case Study: Retirement Community Meets Occupancy Goals with Predictive Modeling Overview: Acts Retirement-Life Communities is the nation’s largest not-for-profit owner and operator of 21 continuing care retirement living communities in eight states. Acts’ 6,000 team members serve more than 8,600 individuals who live in its residences. Since its founding in 1972, Acts has experienced steady growth with approximately 600-700 new resident move-ins expected this year. The Objective: Although Acts had a resident database, it lacked robust demographic and psychographic details about its residents, which were needed to build a complete profile. Acts also sought to segment its prospects into smaller groups for more targeted marketing efforts that would produce better res

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