CUSTOMER STORY 1 Rethinking the Retail Experience: A Historic Retailer Becomes the Store of the Future To remain competitive and retain its reputation as the premier clothing line in the U.S. and increasingly so worldwide, Brooks Brothers knew it needed to undergo a network transformation that would allow it to become dynamic, responsive, efficient and simplified. Problem situation Brooks Brothers began as a small family owned business in 1818, but in the nearly two centuries since it opened, it has grown to be an international organization with a global footprint. A worldwide network includes corporate offices in New York, garment factories and warehouses in Massachusetts, New York, North Carolina, and Connecticut, international business offices in Milan, Hong Kong, Japan, a

Join for free to read