CASE STUDY The Challenge Like for many industries, analysis of retail expansion without objective, data-driven modeling can result in less-than-optimal investment outcomes. When faced with difficult all-or-nothing investment decisions, executives must often decide between investing aggressively to maximize the potential opportunity and investing conservatively to minimize risk. They turned to Intensity to provide quantitative analysis that would provide insights and optimize decision making. See Figure 2. Summary Risk Management Forecasted Revenue Retail Expansion Analysis “Intensity provided us with insights and tools that greatly informed our decision making. Their enthusiasm, responsiveness, and quality of work helped us launch a massively successful retail expansion. It was a plea

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