Client Case Study—Results Driven Consulting Steak n Shake Restaurants: Understanding the “Science of Delight” The Challenge: A new CEO has some immediate success by improving this legendary company’s menu but needed to go beyond product innovation to improve the customer and associate experience more dramatically. The Solution: SPCI consultants helped build the business case for change, identifying the financial impact that would result from implementing a better customer and employee experience. From here the team developed the Implementation Roadmap based on 5 Critical Success Factors and identified the value drivers for high performing associates, that helped shaped the ”Associate Promise” to support the firm’s Brand Promise to their guests. Additi

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