Client Case Study —Results Driven Consulting Irving Oil: Innovation as a Core Competency The Challenge: After reaping the benefits from implementing the Service Profit Chain, this client’s COO wanted to build on their success by finding ways to drive greater innovation. After two “false starts,” it was time to take a different approach to innovation to make it stick. The Solution: SPCI benchmarked world-class companies including P&G, Bank of America, Best Buy, and Baptist Health Care to isolate relevant best practices to our client. We worked with Dr. Robert Wolcott from the Kellogg School of Management’s Innovation and Technology Center to apply a new tool, The Innovation Radar, to identify specific business opportunities for each of the businesses.

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