CRO Testing: Fewer Form Fields Reduces User Friction And Increases Conversion Rate By +700%
CRO Testing: Fewer Form Fields Reduces User Friction And Increases Conversion Rate By +700%
2 PagesA LEADING B2B SOFTWARE COMPANY was looking to improve lead generation efforts with higher online conversion rates. Despite offering a free high-quality industry report upon com- pletion of an online form, they were generating fewer leads than they believed they could. CHALLENGE During Elite SEM’s initial audit of the client’s web form, the CRO (Conversion Rate Optimization) team identified a glaring issue. Standard best practice across all
