Reputation ManageMent analysis case study client: Tourism Whistler promotes Whistler resort as an international, four-season destination with the goal of increasing overnight visitation. It represents more than 7,000 members including hotels, restaurants and retail shops. Issue: On the heels of the 2010 Winter Olympics in Vancouver, Tourism Whistler hoped to gauge its constituency’s reputation in the media and with the public amid internal concerns about a potential “Olympic hangover” regarding the resort and the brand. Solution: Though the organization had originally considered deploying a costly reputation analysis by a PR consultancy, it instead engaged MediaMiser to perform a reputational media analysis in conjunction with in-house public opinion research. MediaMiser then anal

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