Person-to-Person Connection:
Person-to-Person Connection:
2 PagesTHE CLIENT The Man/Kind Initiative is a small but powerful 501(c)(3) non-profit whose mission is to fight racism and religious and cultural intolerance. Founded in 2016 by Richard Stellar, The Man/Kind Initiative’s team is made up of activists who came together from the entertainment, philanthropy, media, and tech industries. During the COVID-19 pandemic, the non-profit prioritized caring for the homeless. THE CHALLEN GE “We need people to know what we’re doing,” says Richard Stellar. Before adopting Agility’s media database and integrated email outreach platform, the non-profit used a newswire service to send press releases. “We got a horrible response,” says Stellar. “It wasn't person-to-person, it was more like a platform-to-platform.” Sharing space in a newsroom with hundreds
