NETFLIX Corporate Reputation Analysis Case StudyTable of contents 03 Introduction and methodology 04 Netflix’s media reputation profile 06 Netflix’s reputation index 08 Communications prioritisation matrixIntroduction and methodology Managing corporate reputation has turned into a strategic business objective for many companies, posing serious challenges to PR and comms teams to measure and manage reputation in real-time as standard media listening and analytics solutions are not tailored for reputation monitoring. ComVix is Co m m e tr i c’ s proprietary reputation analytics platform, which uses advanced AI and media data for automated reputation evaluation. It has been trained on 3.6 billion media articles from more than 50,000 media sources to extract 150 million business events driving

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