Case Study

Replaced blunt subcategory markdowns with surgical product and SKU level markdowns, makingimpactful improvements to retailing margin.

Replaced blunt subcategory markdowns with surgical product and SKU level markdowns, makingimpactful improvements to retailing margin.

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Case Study “From the quick and easy wins, like the system alerting us to customer opportunities and promotional measures, to strategic insights around customer profitability, addictive products and brands, DynamicAction offers us the ability to act with groundbreaking speed, confidence and focus on profit across our omnichannel business while cutting our analysis time in half.” - Client C-suite Executive CHALLENGE An international retailer products that support outdoor enthusiasts across the globe developed a transformative vision: Deliver more profitable customer experiences based on data-driven decisions. However, the retailer’s analytics team found that its disparate data sets, disconnected systems and legacy analytics tools were blocking their efforts to change. The re

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