Reinventing the Yellow Pages Directory: How YellowAPI Became an Engine for Digital Transformation
Reinventing the Yellow Pages Directory: How YellowAPI Became an Engine for Digital Transformation
1 PagesWhen the Yellow Pages Group Canada opened its YellowAPI, the company was faced with an entirely new audience for its local business and search data—developers. By implementing a B2D (business to developer) model, YPG effectively engaged the developer community, driving the company’s digital program to success with increases in reach, revenue, and opportunity, guided by the Intel® Mashery™ Developer Outreach team. Reaching New Audiences on N
