C A S E S T U DYSupporting Yellow Pages’ digital transformation via 20+ APIs & 100,000+ requests per day PA DIGITAL (PA) have brought the world-renowned Yellow Pages service to a range of businesses across Spain for over 50 years. With an SME’s digital visibility vital to their success, PA’s dedicated digital arm, BeeDigital, helps boost a company’s online presence and strengthen their visibility through online listings and its smartphone App. PA has embarked on a huge digital transformation, and one central component is a shift in how end-users work with PA and the services it promotes. In the past, the service worked primarily as content publication, with limited understanding of how successful ongoing connections were. PA’s newest innovation focuses on turning PA i

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