Transforming a Business Without Reinventing the Wheel APIs Keep Sensis Relevant CASE STUDYCOPYRIGHT © 2015 INTEL® CORPORATION 2 MASHERY, AN INTEL COMPANY Transforming a Business Without Reinventing the Wheel APIs Keep Sensis Relevant CASE STUDY Sensis, the Australian company whose vast network includes directories like the Yellow Pages and White Pages, turned to APIs to help make the transition from a print-based to a digitally led bus

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