Case Study

Reinventing the retail customer experience: How Lancaster maximized its online business.

Reinventing the retail customer experience: How Lancaster maximized its online business.

Pages 3 Pages

LANCASTER has started using an advanced user-centric specialized tool, a flexible solution that is tailored to its needs. The Emarsys team’s high-quality service and support ensured the integration was fast and efficient, which for LANCASTER goes hand in hand with the prestige of the brand. From winning back and reactivating customers, maintaining an active customer base, optimizing segmentation, automating omnichannel experiences, and improving the conversion rate to help uphold the prestige of the brand, LANCASTER is delighted with its choice, Emarsys.” — Serge Martins, STUDIOS MERCURYA co-founder, LANCASTER spokesperson “ E-Commerce Two years after integrating Emarsys: 6x revenue generated through automation Reinventing the retail customer experience: How Lancaster maximi

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