I want to Modernized hotel program strengthens negotiating power Additional benefits Access to more global hotel content increased travelers’ choices Data-backed insights improved visibility into spend and enabled better decisions Knowledge of spend and volume strengthened negotiating position with hotels Refresh hotel strategy for more choices and savings Results Refreshed program enabled efficient and uniform global hotel sourcing, generating savings of US$211,000 Approach Analyzed global hotel spend Aligned hotel and full program goals Recommended data-backed improvements Evaluated consolidated meetings strategy Challenge Imperial Tobacco Group’s manual hotel sourcing process consumed half the year; the company was missing insights an updated hotel program could

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