How on-demand data helped Chime bank evaluate an opportunity to advance their brand Market Research Solutions Chime, a mobile banking leader, used SurveyMonkey Audience to gather insights for a game-time decision on a partnership with the Dallas Mavericks to drive brand awareness. Understanding customer needs and market sentiment With over 8 million customers, Chime is the largest and fastest growing company in the online banking space. The bank’s mobile-only, no-fees model is breaking the mold, and head of research Chuck Liu knew that staying on top of consumer sentiment and brand health was critical to their success. “We have a lot of values at Chime, but the first one is that we’re member-obsessed,” says Liu. “Our mission is to give people financial peace of mind, and for my te

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