Case Study
Redefining the Polaroid Brand
Skyline Exhibits 1-800-328-2725 www.skyline.com © 2007 Skyline Exhibits Redefining the Polaroid Brand At CES, the Consumer Electronics Show, Polaroid Corporation squashed perceptions that narrowly define the company as instant cameras and film. A 7,000-square-foot exhibit reinforced reality by showcasing the brand’s continued expansion into digi- tal cameras and consumer electronics. Using a combination of owned and rental exhibit hard