OUTBRAIN.COM | INFO@OUTBRAIN.COM | @OUTBRAIN © 2020 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. Results 4 mins 42 secs 26% average session duration (+96% higher than objective) bounce rate (-47% lower than objective) 41% of session were over 30 seconds (+150% higher than objective) “For the distribution and promotion of Drive Me Crazy, a 6-episode video series that tells the story of Red Bull in the world of Motorsports, we needed a premium format that could highlight the entirety of the series but also showcase a single episode. The Carousel format, launched by Outbrain at the beginning of 2020, was the perfect solution for our objective, therefore we wanted to be the first brand to test it in Italy. “ – Ian T alamè, Digital Campaign Manager, Red Bull Re

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