DATASTAX CUSTOMER CASE STUDY USE CASE: Customer 360° INDUSTRY: Financial Services CHALLENGES: N Obtain a unified view of client data N Implement relevant and personalized marketing campaigns N Integrate multiple sources of external data SOLUTION: N Datastax Enterprise RESULTS: N 360-degree customer view N More than 7 million client clusters already integrated in France, the United Kingdom, and Germany, with six additional countries expected by the end of 2018 Formerly known as Renault Crédit International, RCI Bank and Services is a French international company specializing in automotive financing and insurance for Renault, Nissan, and Mitsubishi. Handling more than 4 million service contracts a year, RCI was facing an overwhelming volume of client data and was also havin

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