Case Study

MINT BILLS SIMPLIFIES PERSONAL FINANCES WITH DATASTAX

MINT BILLS SIMPLIFIES PERSONAL FINANCES WITH DATASTAX

Pages 2 Pages

PERSONALIZATION MINT BILLS SIMPLIFIES PERSONAL FINANCES WITH DATASTAX Mint Bills (formerly known as Check) is a top-rated, award-winning mobile app that takes the work and worrying out of paying bills for more than 11 million U.S. consumers. The Mint Bills application stays on top of people’s bills and money, eliminating missed payments, overdrafts, and late fees. Launched in 2008, Mint Bills was one of the initial 500 apps released on the first generation iPhone. The company was acquired by Intuit Inc. for $360 million in June 2014. The Challenge In the financial services sector, it is extremely challenging to get traction against established mega leaders, and stand out as a disruptor. Mint Bills is a top mobile app focused on bill payments and personal financial management, help

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