Case Study

RBC Royal Bank

RBC Royal Bank

Pages 6 Pages

Case s tudy someday RBC TemboSocial commenTSRBC has been a sponsor of the Canadian Olympic Team since 1947. To celebrate the Sochi winter Olympics, RBC created the “Your Someday” campaign that makes a connection between aspiring Olympians and the dreams of everyday Canadians. Knowing that Olympians dream of someday standing on the podium to receive their gold medal, the RBC campaign invited Canadians to share their Someday dream - anything

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