Kayo Sports kicks goals with innovative partnership strategy through Impact About Kayo Sports Kayo Sports is Australia’s only dedicated multisport streaming service with more than 50 different sports available to watch live and on demand. Kayo lets you stream the biggest Aussie sports and the best from overseas, all in one place accessed from your favorite devices. Situation The starting line: In 2018, as the Kayo Sports marketing team prepared for launch, it had two key goals: build brand awareness and acquire new customers. Key stakeholders in the business had a wealth of experience in partnership channel management and knew it was a cost-effective customer acquisition channel. As a result, they put partnerships at the heart of their growth strategy. Because they wanted to run

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