www.scala.com ©2009 Scala. Scala and the Exclamation Point Logo are registered trademarks of Scala. To initiate the deployment of the digital signage network, Ramstore stores with high sales volumes and large customer volumes were identified. Ramstore’s were deployed in Moscow and major regional centers including: Saint Petersburg, Krasnoyarsk, Kazan, N. Novgorod, Rostov, Podolsk, Zelenograd. Interactve MediaTV Network was deployed in high-traffic zones throughout hypermarkets, supermarkets, and shopping centers. Content was designed to provide product information, video clips, and incorporate promotionalmessages. In addition, local content, including: news, sports and weather, is included at each POS location. To maintain relevancy, content changes weekly and varies over

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