1 Case Study – Surge Protection Devices Holistic Market Environment Research in 8 Asia-Pacific Countries The challenge A global Fortune 500 manufacturer of electrical and electronics products sought to develop business plans for new markets in the Asia-Pacific region. The objectives of the study were to: Gain an understanding of the size and potential of each country markets, as well as the market dynamics in terms of regulations, customer segments, channels and competitors Make recommendations to generate substantial growth in each market The process Spire conducted interviews with electrical and electronics trade associations, as well as regulatory bodies. Besides interviewing the top three competitors in each market to extract current sales data, forecasts and opinions

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