RainBarrel used SafeGraph’s Places and Geometry data to build geospatially contextual digital advertising audiences at scale. Previously, RainBarrel lacked precise POI data for Canada, limiting its ability to enrich mobile pings with offline context. SafeGraph offered comprehensive, transparent datasets with 50% more POIs than other providers, enabling RainBarrel to create over 2,600 public audiences and custom segments in minutes instead of weeks. This capability empowered advertisers to target consumers based on real-world behavior rather than aspirational online activity, boosting campaign relevance and driving faster growth.

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