Media Storm used SafeGraph POI data and geofences to build precise location-based audiences for ad campaigns. Previously, inaccurate or incomplete store location data led to wasted spend by targeting irrelevant devices. SafeGraph’s detailed polygons and business listings allowed Media Storm to geofence GPS data accurately, identifying true store visitors and filtering out nearby passersby. This improved audience quality, campaign efficiency, and ROI for clients. Looking ahead, Media Storm plans to use SafeGraph for store visit attribution, measuring the impact of ads on visitation rates through A/B testing.

Join for free to read