Australian Sports Commission

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AustrAliAn sports Commission po WErFul insiGHt The Australian Sports Commission (ASC) used Insights to inform its work towards achieving greater media recognition of women’s sport and female athletes. tHE CHAllEnGE • The ASC r equir ed solid evidence that w omen’ s sport r eceived l es s media e xposur e than men’ s sport to str engthen its case f or incr eased funding to pr omote w omen’ s sport. •

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